By Andrew Gibson
With the traditional postcard losing popularity as many holiday makers prefer to tweet, text or Facebook their greetings, British Airways have launched a new charity campaign to ‘Save the Postcard’. Celebrities and artists such as Tracy Emin, Manolo Blahnik, Gordon Ramsey, Diane von Furstenburg and Florence Welsh are getting involved with the event to raise money for Flying Start, BA’s fundraising link with Comic Relief.
Driven by the ‘High Life’ in-flight magazine, the auction, which starts on 29th September and runs until 1st November, gives bidders the chance to win a unique piece of artwork while helping vulnerable children in the UK and in some of the world’s poorest countries. From the illustrating genius of Gruffalo creator Alex Scheffler, to the rustic simplicity of Tracy Emin’s tribute to Margate, it’s a great way to secure your own miniature work of art.
With just 1 in 10 of us admitting to sending postcards to our loved ones when we’re on our jollies, it’s about time we resurrected the tradition – who doesn’t love receiving a postcard from somewhere exotic? As Tracy Emin comments, “My father would send me postcards from every place he went, so I could share the magic of his journey as the postcard landed on the floor. In this day and age, when so many people text and email, I am asking you to revive the tradition of the postcard.”
So, for a piece of postcard history, don’t forget to place your bid! Go to www.bahighlife.com and choose your favourite.